On a call last week you spent eleven minutes explaining how you work and the lead said "so it's like regular coaching?" That's what happens when the method has no name: the buyer files it under "advice", and advice is free on YouTube. This worksheet is 5 naming formulas, 40 example names, and a 10-second test that tells you in one sentence whether your name sells or stalls. Fill the lines, say it aloud, use it tomorrow.
This isn't branding theory. It's formulas with the blanks and the examples attached. Here are two exactly as they appear in the file.
Why it works: a number makes a promise and a deadline in two syllables. The buyer hears "45 days" and the price instantly has a denominator. You didn't explain anything. You just named it, and the name did the explaining.
Why it works: "how" means they already believe it does something and want the mechanism. "What" means they don't even know what category it's in. A name that generates "how" has done the first half of the sales call for you, for free, forever.
That's 1 of 5 formulas plus the test. The other 4, the Outcome-System, the Metaphor, the Anti-Enemy and the Named Framework, with all 40 examples and 3 worked fill-ins, are in the PDF below.
Five formulas with fill-in lines, 40 example names across business, career and health coaching, three worked examples from blank to final name, and the 6 names that quietly kill a sale. Where should we send it?
Five formulas with fill-in lines, 40 example names across business, career and health coaching, three worked examples from blank to final name, and the 6 names that quietly kill a sale. Where should we send it?
✓ Instant download. No spam. Just the file, and occasionally something worth reading.
Tonight: generate three names, one from each of Formulas 1, 2 and 4, and run the 10-second test on someone at home. In a week the winner is in your bio, on your call opener, and a lead has said "tell me about the [name]" before you pitched.
Download Again ↓The 30-second version of why "my approach" gets compared on price and "The 8-of-10 Form" doesn't.
For outcomes with a date. 8 examples, fill-in line, when to use it.
For when the result is the hero. 8 examples, the three system-words that work and the two that don't.
For when you want to be remembered at a wedding. 8 examples and the one rule that keeps metaphors from getting cheesy.
For crowded niches and for coaches with a real multi-step process. 16 examples, the acronym trap.
A business coach, a career coach and a health coach, from blank line to final name, with the names they rejected and why.
A lead asked "what's your process?" and you said "well, it's quite personalised, it depends on the person". You watched the interest leave her face in real time.
You wrote "The Growth Accelerator Programme" in 2023. You've never once said it out loud on a call because it sounds like a bank product.
Your best client told her friend about you. The friend asked "what does she actually do?" and your client said "she's just really good". The friend never called.
You spent 20 minutes on a call explaining your steps. The lead said "so it's like regular coaching?" You said "yes, but better", and hated yourself a little.
You've seen a coach with a worse method charge double because hers is called something. You told yourself names are gimmicks. You still remembered hers.
None of that is a credibility problem, it's a naming problem. This worksheet gives you five ways to name what you already do, and a test that tells you which one sells.
High Ticket Engine builds done-for-you appointment engines for coaches and consultants in India. Positioning, offer, sales video script, funnel, CRM, follow-ups and ads, built in 14 days, then fully automated. Now you have the manual version of this piece.
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