Resources · Free Playbook
Free playbook · For coaches & consultants

Stop setting your own calls. That job costs ₹20K a month.

It's 9:40pm. You just finished a client session, opened Instagram, and found 4 DMs from this morning. Two say "interested, tell me more". You reply now, 11 hours late, and hear nothing back. A setter with a script would have booked one of those by lunch. This playbook hands you the role description, the pay structure that keeps them hungry, the 5 scripts they need word for word, and the 6 numbers that tell you whether to keep them.

5 scripts, word for wordPay bands in rupees, base plus per-callPaid test task that filters 9 of 10
Straight from the PDF

Straight from the playbook

This is not "hire a setter, it's a great idea". These are the exact messages your setter sends. Two of the five, as written.

High Ticket Engine · The Setter PlaybookPlaybook
Script 1 · The 5-minute reply · WhatsApp
"Hi Meera, this is Arjun from Satyam's team. You just asked about the 90-day sales system. Quick one before I send anything: are you currently running a business doing above ₹1 Cr a year, or building towards it? Reply 1 for above, 2 for building. I'll send you the right thing based on that."

Why it works: the setter introduces themselves as "from the team", which raises your status instantly. The question is a soft qualifier disguised as helpfulness. And the 1-or-2 reply takes 2 seconds on a phone, which is where the lead is.

Script 4 · The confirmation · sent 18 hours before the call
"Meera, your call with Satyam is tomorrow at 11am. He's blocked the full 45 minutes, so I need a straight answer: are you 100% confirmed, or should I release the slot to the waitlist? Reply CONFIRMED and I'll send the link. Also, please have your last 3 months' revenue handy. He will ask."

Why it works: "release the slot to the waitlist" creates scarcity without a lie, because there IS a waitlist when you run this properly. Asking for revenue figures pre-frames the call as serious business, not a chat. Weak leads self-eject here, which is exactly what you want.

That's 2 of 5. The other 3, the qualifier, the booking push, and the no-show revival, plus the pay structure and the Friday scorecard, are in the PDF below.

Take the whole thing

Get the full Setter Playbook

Role description, pay bands, the paid test task, 5 scripts, and the 6-number scorecard. Where should we send it?

Free PDF · The Setter Playbook

Get the full Setter Playbook

Role description, pay bands, the paid test task, 5 scripts, and the 6-number scorecard. Where should we send it?

✓ Instant download. No spam. Just the file, and occasionally something worth reading.

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Tonight, post the job ad from Step 3 in two WhatsApp groups and one LinkedIn post. In a week you'll have 3 test-task submissions, one hire, and your evenings back.

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Inside the PDF

The Setter Playbook: what you actually get.

1

The role, defined

What a setter does, what they never do, and the 4-hour daily block that makes the job work part-time.

2

Pay that keeps them hungry

Base, per-held-call bonus, and the closed-deal kicker, with real rupee bands for India.

3

The paid test task

A ₹500 exercise that filters 9 of 10 applicants before you ever get on a call with them.

4

The 5 scripts

Reply, qualify, book, confirm, revive. Word for word, in WhatsApp length.

5

The Friday scorecard

6 numbers, what "good" looks like at week 1, week 4 and week 8, and the number that means fire them.

6

Managing without babysitting

The 10-minute daily check-in and the one sheet that replaces every "any update?" message.

Be honest

Be honest. You're the most expensive setter in India.

→

It's 7:15am and you're replying to a "how much?" DM from bed before the lead cools any further.

→

You told a lead "let me check my calendar and revert" on Tuesday. It's Saturday. You haven't reverted.

→

A lead said "call me after 9pm", so you called at 9:10pm, and they said "abhi busy hoon, kal karo".

→

You've sent "Hey, just following up on this!" so many times you've started to hate the word "just".

→

You had 3 calls booked this week. One showed. You never sent a reminder because you were on a client call.

None of that is a discipline problem. It's a role problem: the person answering leads is also the person delivering sessions, and delivery always wins. This playbook takes the job off your plate and puts it on a ₹20K salary with a script.

Why we give this away

This is the manual version of one piece of the engine.

High Ticket Engine builds done-for-you appointment engines for coaches and consultants in India. Positioning, offer, sales video script, funnel, CRM, follow-ups and ads, built in 14 days, then fully automated. Now you have the manual version of this piece.

119

engines built for coaches, consultants, course creators and experts

5 to 7

ready-to-invest calls a day the engine is built for, 100+ a month

14 days

from kickoff to a live engine, then it runs itself, fully automated

Straight answers

Questions you're probably asking

Do the maths, not the vibes. A setter costs ₹18K to ₹25K a month all-in at the start. If they book 4 extra held calls a week and you close 1 in 4, that's 4 extra clients a month. Even at ₹60K, the setter paid for themselves in the first week. If they can't book 4 extra calls a week, the scorecard in the playbook tells you in 14 days.
Both, in that order: WhatsApp first within 5 minutes, call within 30 minutes if they replied. Indian leads pick up an unknown number about 3 times in 10. They reply to a WhatsApp from a "team member" about 6 in 10. The scripts are written for WhatsApp first, with the call as a follow-through.
Not on Naukri. Your best setters are ex-BPO, ex-real-estate, or ex-insurance people who already know how to chase without being annoying, plus final-year students who want ₹15K and flexible hours. The playbook has the exact job post and the 3 places to put it.
A bad setter, yes. A setter with scripts that qualify instead of pitch, no. Every script in this file asks a question or gives an instruction. None of them say "amazing opportunity". Your brand looks like a business with a team, which is precisely what a ₹1.5 lakh buyer expects to see.

The scripts make a setter useful. Something still has to feed them leads.

That's the part we build. A done-for-you engine: positioning, offer, sales video script, funnel, pre-qualification, booking, nurture and ads. Live in 14 days, then fully automated. 5 to 7 ready-to-invest calls a day. 100+ in 30 days, or you don't pay. You show up and close.

Watch The Breakdown, Then Decide →
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