The lead loved the call. Then she said "let me think about it" and went to think about it alone at 11pm with her husband asking "what if it doesn't work?" You had no answer to that question, so she didn't buy. This playbook is six guarantee structures, each with the condition that protects you, the word-for-word line, and the arithmetic that tells you which one your business can actually afford. Pick one tonight. Say it on tomorrow's call.
This isn't a pep talk about "being confident in your offer". It's six structures with the wording and the numbers. Here are two exactly as they appear in the file.
Why it works: it costs you time, not cash, so a ₹1L ticket never leaves your account. The buyer hears "he won't stop until it works", which is what she actually wants. And the three conditions filter out the client who was going to blame you for not doing the work.
Why it works: coaches refuse guarantees because they imagine a 100% refund rate. Real refund rates on conditional guarantees are 5 to 10%. The conversion lift is bigger than the leak. The math on the page kills the fear better than any confidence talk.
That's 2 of 6 structures plus the math. The other 4, including the 14-Day Exit, the Split-Pay-on-Milestone and the Refund-Plus, with the conditions for each, are in the PDF below.
Six guarantee structures with word-for-word lines, the conditions that protect you on each, a one-page affordability calculator with ₹ worked examples, and the 5 guarantees that will sink you. Where should we send it?
Six guarantee structures with word-for-word lines, the conditions that protect you on each, a one-page affordability calculator with ₹ worked examples, and the 5 guarantees that will sink you. Where should we send it?
✓ Instant download. No spam. Just the file, and occasionally something worth reading.
Tonight: run the affordability math with your real close rate, pick one structure, and write the three conditions. In a week you've said it on five calls, and "sochna padega" has turned into "so what do I need to do to qualify for it?"
Download Again ↓The buyer's fear you're not answering, and why no amount of proof fixes it without a guarantee.
Close rate, refund rate, ticket size. One page, ₹ worked examples, and the number that tells you which structure you can run.
The 14-Day Exit for new coaches, the Conditional for everyone else, and the three conditions that make it safe.
The two that cost time instead of cash, and why one of them is right for almost every ₹1L coach.
For high tickets and crowded niches, with the exact ₹ split and the "plus" that doesn't bankrupt you.
Income guarantees, open-ended refunds, no-condition guarantees, guarantees you don't write down, and the one that's illegal.
A lead said "what if it doesn't work for me?" and you said "it works if you do the work", which is true and answers nothing. She said "let me think".
You've thought about adding a guarantee for a year. Every time, your brain shows you 20 clients lining up for refunds. You've never once written down the actual math.
A competitor posted "results in 90 days or I work free" and you thought "that's reckless". He's closing at nearly double your rate. You checked.
You watched a ₹1L deal die at "my husband asked what happens if it doesn't work" and you had no sentence for that moment.
You once gave a refund to someone who never showed up to a single call, because you had no conditions. You still think about it.
None of that is a confidence problem, it's a structure problem. This playbook gives you six structures with the conditions built in, so the guarantee protects you and closes them.
High Ticket Engine builds done-for-you appointment engines for coaches and consultants in India. Positioning, offer, sales video script, funnel, CRM, follow-ups and ads, built in 14 days, then fully automated. Now you have the manual version of this piece.
engines built for coaches, consultants, course creators and experts
ready-to-invest calls a day the engine is built for, 100+ a month
from kickoff to a live engine, then it runs itself, fully automated
That's the part we build. A done-for-you engine: positioning, offer, sales video script, funnel, pre-qualification, booking, nurture and ads. Live in 14 days, then fully automated. 5 to 7 ready-to-invest calls a day. 100+ in 30 days, or you don't pay. You show up and close.
Watch The Breakdown, Then Decide →