Resources · Free Playbook
Free playbook · For coaches & consultants

Followers are vanity. A keyword in the comments is a lead.

You have 4,200 followers, a bio that says "Mindset | Growth | Coach ✨", and a reel from last week with 38,000 views that produced exactly 0 DMs. Meanwhile someone comments "how do I start?" and you reply "DM me!" and they never do. This playbook is the Instagram machine: the bio that filters, the three pinned posts that pre-sell, the story-to-DM loop you run twice a week, and the keyword-comment to auto-DM flow, set up click by click, that books calls while you're asleep.

3-line bio, price includedKeyword auto-DM flow, set up in 25 minutesStory-to-DM loop, 2 stories, 4 messages
Straight from the PDF

Straight from the PDF

This is the bio and the auto-DM message exactly as they sit in the playbook. Copy, change the nouns, done.

High Ticket Engine · The Instagram Client MachinePlaybook
Step 1 · The 3-line bio · Filled in
"Business coach for coaches stuck at 2 clients a month
2 to 5 clients in 90 days, ₹75K to ₹1.5L, not for beginners
Comment ENGINE on any post, I'll send you the 3 questions"

Why it works: Line 1 says who. Line 2 says the result, the price, and who it's not for, which is the line nobody else on Instagram writes. Line 3 turns every post into a lead form with one word. The wrong person leaves at "₹75K." The right person comments ENGINE.

The auto-DM · Message 1 · Sent within 5 seconds of the keyword comment
"Hey, saw your ENGINE comment. Before I send anything, one honest question so I don't waste your time: which one are you? Tap one. [Button: 0 to 2 clients a month] [Button: 3 to 5 a month] [Button: Just curious, not a coach]. I'll send the right thing for where you are."

Why it works: A button tap inside a DM is the easiest micro-commitment on the internet, and it sorts your leads before you've read a single message. "Just curious" gets a polite exit. "0 to 2" gets the three questions and, if they answer, the booking link. You wake up to a sorted inbox.

That's 2 of 10 pieces. The other 8, the pinned trio, the two-story DM loop, the 3-question qualifier, the booking DM with the price, and the click-by-click flow setup, are in the PDF below.

Take the whole thing

Get the full playbook

The bio, the pinned trio, the story-to-DM loop scripts, the 3-question qualifier, and the keyword auto-DM flow setup with every click. Where should we send it?

Free PDF · The Instagram Client Machine

Get the full playbook

The bio, the pinned trio, the story-to-DM loop scripts, the 3-question qualifier, and the keyword auto-DM flow setup with every click. Where should we send it?

✓ Instant download. No spam. Just the file, and occasionally something worth reading.

✓

It's downloading now.

Tonight: rewrite the bio, pin the three posts, and set up the ENGINE keyword flow following the click list. In a week, you'll have your first "0 to 2 clients" button tap and a booked call you didn't chase.

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Inside the PDF

The Instagram Client Machine: what you actually get.

1

The 3-line bio

Who, result-price-not-for, and the keyword line. Copy the template, swap the nouns.

2

The pinned trio

Proof post, price post, and the "how it works" post. What each says, in order, so a new visitor is pre-sold in 90 seconds.

3

The keyword auto-DM flow

Click by click in ManyChat (free tier), with the exact messages and buttons for each branch.

4

The 3-question qualifier

Sent inside the DM flow. Sorts serious from curious before you lift a finger.

5

The story-to-DM loop

Two stories, twice a week, and the 4-message conversation that follows every reply.

6

The booking DM

The message with the price and the link, and the two follow-ups if they go quiet.

Be honest

Be honest. Your Instagram is a portfolio, not a machine.

→

A reel hits 38,000 views. You refresh it all evening. DMs received from it: 0. Followers gained: 212, mostly other coaches.

→

Someone comments "how do I start?" You reply "DM me!" with a heart. They never DM. You never DM them either.

→

Your bio says "Mindset | Growth | Coach ✨" and your link-in-bio goes to a Linktree with 6 buttons, none of which is "book a call."

→

11:40pm, you're replying to a DM from someone who "just wants to know your rates," typing the same 3-paragraph explanation you typed on Monday.

→

Diwali week, you post a "grateful for this community" carousel and think "next year I'll figure out how to make money from this."

None of that is a content problem, it's a plumbing problem. People are showing up and nothing catches them. This playbook installs the pipes: bio, pins, keyword flow, story loop.

Why we give this away

This is the manual version of one piece of the engine.

High Ticket Engine builds done-for-you appointment engines for coaches and consultants in India. Positioning, offer, sales video script, funnel, CRM, follow-ups and ads, built in 14 days, then fully automated. Now you have the manual version of this piece.

119

engines built for coaches, consultants, course creators and experts

5 to 7

ready-to-invest calls a day the engine is built for, 100+ a month

14 days

from kickoff to a live engine, then it runs itself, fully automated

Straight answers

Questions you're probably asking

Better than at 40,000, honestly. At 800, most of your followers actually see your stories, and a keyword flow needs 5 comments a week, not 500. The machine cares about who's watching, not how many. One coach in the file's examples started with under 1,000 and the first ENGINE comment came on day 2.
Yes, through Meta's official messaging platform partners like ManyChat, which connect via your Instagram professional account and follow Meta's rules. The keyword flow in this playbook uses a public reply plus a DM triggered by the user's own comment, which is exactly what the platform is built for. Don't use tools that ask for your password.
No. Two stories twice a week plus one post a week with the keyword line is enough to keep the flow fed. If you already post more, great, add the keyword line to everything. The machine works from the DM, not the feed.
That's fine, that's what the first button is for. "Just curious" gets a polite exit with the free 3 questions and nothing else. Only "0 to 2 clients" and "3 to 5" get the qualifier and the booking link. The flow filters, so you never have to.

The keyword flow catches the ones who show up. Something still has to make them show up.

That's the part we build. A done-for-you engine: positioning, offer, sales video script, funnel, pre-qualification, booking, nurture and ads. Live in 14 days, then fully automated. 5 to 7 ready-to-invest calls a day. 100+ in 30 days, or you don't pay. You show up and close.

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