Resources · Free Playbook
Free playbook · For coaches & consultants

₹3,000 a session is a job. ₹60,000 a transformation is a business.

It's 6:10am and your 6am client has "something come up" for the second time this week. That's ₹3,000 gone, again, and you've been up since 5. Your DMs are full of "bro diet plan bhej do" and "how much for 1 month?" from people who will never pay. This playbook packages what you already do into a 12-week ₹60K container, filters the freebie crowd with one form, and fills it from Instagram and WhatsApp without a gym floor.

12-week ₹60K container, itemisedThe form that filters "diet plan bhej do"Fill it from your phone, no gym floor
Straight from the PDF

Straight from the playbook

Not "raise your prices and believe in yourself". The exact package, the exact filter questions, the exact DM. Two pieces, as written.

High Ticket Engine · The ₹60K TransformationPlaybook
Step 3 · The filter form · question 4
"Question 4, dropdown, required: 'This is a 12-week programme with a coach checking on you every day. It's an investment, not a diet plan. Which is closest to where you are?' Options: 'I want a free plan to try on my own' / 'I've spent under ₹10K on fitness in the last year and want to see what's possible' / 'I've spent ₹10K to ₹40K and it didn't stick' / 'I'm ready to invest ₹50K+ in 12 weeks if it actually works'. Only the last two go to the calendar. The first two get the free 7-day starter PDF."

Why it works: nobody lies on a dropdown the way they lie in a DM. "Free plan" people self-select out and get something useful. The ₹50K+ option makes the number normal before anyone speaks to you.

Step 4 · The DM · reply to "how much for 1 month?"
"'I don't do months anymore, because months don't work. I do one thing: 12 weeks, daily check-ins, food and training built around your actual life, and a before-and-after that you'd put on your own profile. It's not cheap and it's not for everyone. Quick one: what's your goal, and what have you tried in the last year that didn't stick? If it's a fit I'll send the form. If it's not I'll send you a free 7-day starter and no hard feelings.'"

Why it works: "I don't do months" reframes the whole conversation in one line. The price isn't stated, so there's nothing to argue with. And the "free starter, no hard feelings" exit means the tyre-kicker leaves happy and the serious one keeps talking.

That's 2 of 6. The other 4, the itemised ₹60K stack, the Instagram content that attracts payers not askers, the 20-minute consult script, and the "can I pay monthly?" handle, are in the PDF below.

Take the whole thing

Get the full ₹60K Transformation playbook

The 12-week stack, the filter form, the content plan, the DM, the consult script, and the objection handles. Where should we send it?

Free PDF · The ₹60K Transformation

Get the full ₹60K Transformation playbook

The 12-week stack, the filter form, the content plan, the DM, the consult script, and the objection handles. Where should we send it?

✓ Instant download. No spam. Just the file, and occasionally something worth reading.

✓

It's downloading now.

Tonight, itemise your 12-week stack and build the 5-question filter form. In a week, "diet plan bhej do" will get an automatic PDF, and the two people who chose "₹50K+" will be on your calendar.

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Inside the PDF

The ₹60K Transformation: what you actually get.

1

The 12-week container

What's inside, week by week, itemised in rupees, so ₹60K looks cheaper than 20 PT sessions.

2

Who it's for, exactly

The 3 client profiles who pay ₹60K without flinching, and the 2 who never will no matter what you say.

3

The filter form

5 questions, one dropdown that does all the work, and where the "free plan" people go.

4

Content that attracts payers

3 post formats for Instagram and one WhatsApp status routine that bring in people with money, not "bro".

5

The 20-minute consult

Script, minute by minute, from "what's changed recently?" to the Razorpay link.

6

The 3 objections

"Can I pay monthly?", "Let me start with one month", "I'll join the gym first". Handled, word for word.

Be honest

Be honest. You're the fittest person in India with the emptiest bank account.

→

It's 5:45am, you're at the gym gate, and your 6am client just messaged "bro today off, kal pakka".

→

You've sent your "transformation package" price to 40 people this month. 2 replied. 0 paid.

→

Someone asked "diet plan bhej do na yaar" and you spent 25 minutes writing one for free. Again.

→

Your Instagram has 9,000 followers, a great physique, and a DM inbox that's 80% "how much?".

→

You did the maths once: 22 sessions a week at ₹3K, minus cancellations, minus the gym cut. You stopped doing the maths.

None of that is a followers problem. It's a packaging problem: you're selling hours to people who don't value hours. This playbook sells outcomes to people who value outcomes.

Why we give this away

This is the manual version of one piece of the engine.

High Ticket Engine builds done-for-you appointment engines for coaches and consultants in India. Positioning, offer, sales video script, funnel, CRM, follow-ups and ads, built in 14 days, then fully automated. Now you have the manual version of this piece.

119

engines built for coaches, consultants, course creators and experts

5 to 7

ready-to-invest calls a day the engine is built for, 100+ a month

14 days

from kickoff to a live engine, then it runs itself, fully automated

Straight answers

Questions you're probably asking

The ₹3K clients aren't the ₹60K clients, and that's the point. A 34-year-old IT manager who's been "meaning to get fit" for 4 years and just had a scary blood report doesn't want a session. He wants to be a different person by Diwali. He'll pay ₹60K for that and ₹0 for a session. The playbook shows you where he is and how to talk to him.
You're better off without one. No rent, no cut, no 6am. The 12-week container runs on WhatsApp check-ins, a Google Sheet, video calls, and home or client-gym workouts. Most of the ₹60K is your daily attention, not your floor space. The playbook's delivery section is built for a coach with a phone and a laptop.
They're your audience for content. They're not your customers. Give them the free 7-day starter PDF, let them follow you, and let 2% of them come back in 6 months with money and a reason. Spending 25 minutes writing custom plans for free is how you stay at ₹3K a session forever.
Yes, through Razorpay's affordability options, not through your own "pay me monthly" arrangement. ₹60K becomes about ₹5,200 a month on 12 EMIs, the bank carries the risk, and you get paid in full. Never run your own instalment plan; month 2 is where the cancellations live.

The container sells itself on a call. Something still has to book the call.

That's the part we build. A done-for-you engine: positioning, offer, sales video script, funnel, pre-qualification, booking, nurture and ads. Live in 14 days, then fully automated. 5 to 7 ready-to-invest calls a day. 100+ in 30 days, or you don't pay. You show up and close.

Watch The Breakdown, Then Decide →
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