Friday, 5:30pm. Forty minutes, great rapport, she said "this is exactly what I need", and then: "let me think about it and get back to you." She won't. This scorecard walks you back through that call with 15 yes/no questions, scores each of the five places a call gets killed, and tells you which one to fix first. Four minutes, a pen, and one honest memory of your last three calls.
This is a scorecard, not a sales philosophy. Two pieces exactly as printed.
Why it works: Coaches love to diagnose. They hate to quantify. "You're feeling stuck" is not a diagnosis. "You're at ₹2.4L a month, you want ₹6L by March, and you've been at ₹2.4L for 14 months" is. Nobody pays ₹1L to fix a feeling.
Why it works: "Think about it" is three objections wearing a trench coat. This question makes them pick one, and each one has a real answer. The vague "no" becomes a specific "not yet", and specific things can be solved on the call.
That's 2 of 15 questions and 1 of 5 fixes. The full scorecard, the zone-by-zone scoring table, three worked autopsies and the other four fixes are in the PDF below.
All 15 questions, the scoring grid, three worked autopsies and the word-for-word fix for each of the five zones. Where should we send it?
All 15 questions, the scoring grid, three worked autopsies and the word-for-word fix for each of the five zones. Where should we send it?
✓ Instant download. No spam. Just the file, and occasionally something worth reading.
Tonight, score your last three calls from memory, one column each. In a week you'll have run the scorecard live on two new calls and the zone with the lowest score will already be moving.
Download Again ↓Five zones, three questions each. Yes or no, no partial credit, no "kind of."
How to score, where the danger lines are, and why a 12 out of 15 with a zero in Zone 4 still loses the call.
Minutes 0 to 5. The three things that have to happen before you ask a single question, or the call is a chat.
When to say the number, how to say it, and the 4-second silence that most coaches can't survive.
A 6/15 call, an 11/15 call and a 14/15 call that still didn't close, with what each one should have done differently.
One script per zone, in the words to say next Tuesday.
Minute 3, and you're already explaining your framework, because silence felt rude and they hadn't asked anything yet.
Minute 22, they say "this is so helpful" and you feel a warm glow. Warm glows don't sign contracts.
You say the price and immediately add "but we can be flexible on that" before they've had a chance to react.
"Let me think about it." You say "of course, take your time!" and send a WhatsApp follow-up at 9pm that starts with "No pressure, but."
Sunday night, you replay the call and can't remember a single number they told you. Because they didn't. Because you didn't ask.
None of that is a confidence problem. It's a structure problem, and structure is 15 checkboxes you can hold in your hand. This scorecard is the structure.
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That's the part we build. A done-for-you engine: positioning, offer, sales video script, funnel, pre-qualification, booking, nurture and ads. Live in 14 days, then fully automated. 5 to 7 ready-to-invest calls a day. 100+ in 30 days, or you don't pay. You show up and close.
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