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Free swipe file · For coaches & consultants

Likes don't pay the EMI. "How do we start" does.

You posted at 9:12pm. Forty-one likes by morning, three from your cousins, zero DMs. Meanwhile some guy with half your skill and a ring light is closing ₹1L clients off a caption that starts with "Unpopular opinion." This file is 30 captions, each one built to do one job: make the right person type "how do we start" and make everyone else keep scrolling. Fill in the blanks, post tonight.

30 captions, fill-in-the-blankHook logic exposed on every one6 families, 5 captions each
Straight from the PDF

Straight from the PDF

This is not a "content strategy". It's swipe copy. Here are two captions exactly as they appear in the file, blanks and all.

High Ticket Engine · The Caption BankSwipe File
Caption 7 · The Contrarian · "Stop doing the thing everyone told you to do"
"Stop [common advice everyone in your niche gives].

I know. Every [guru/LinkedIn uncle] told you to. I did it too for [X] years.

Here's what it actually did: [ugly specific result, with a number].

What worked instead: [your mechanism, one line].

[Client first name], [who they are], did this in [X] days and [activity-based result].

If you sell [offer type] and you're still [common advice], DM me the word 'STOP'. I'll tell you exactly what to do instead. No pitch, one voice note."

Why it works: you're picking a fight with advice, not with a person, so nobody feels attacked but everybody feels seen. The number makes it a confession, not an opinion. And the DM ask has a keyword, so the reply costs the reader four letters, not a paragraph of courage.

Caption 19 · The Filter · "This is not for you if"
"I'm going to save you a DM.

My [programme name] is NOT for you if:
- You want [cheap version of the outcome] for ₹[low price]
- You need to 'sochna padega' for 3 weeks about a ₹[your price] decision
- You've bought [X] courses and finished [zero]

It IS for you if:
- You're already [good at the craft] and invisible in the market
- You're selling ₹[price band] offers through referrals and DMs
- You want [specific outcome] in [X] days and you'll do the [specific work]

If that's you, comment '[keyword]' and I'll send you the [thing]. If it's not, no hard feelings. Scroll on."

Why it works: telling people who it's NOT for is the fastest way to make the right ones lean in. Rejection is a status signal. The "sochna padega" line makes the fence-sitter laugh at himself, and the "scroll on" gives everyone permission to leave, which is exactly what makes the ones who stay serious.

That's 2 of 30. The other 28, including the Call-Out, the Receipt, the Mechanism reveal and the 4 Direct-Ask closers, are in the PDF below.

Take the whole thing

Get all 30 captions

Six caption families, five captions each, every blank labelled, hook logic on every one, plus the "Never do this" list and a 5-night posting plan. Where should we send it?

Free PDF · The Caption Bank

Get all 30 captions

Six caption families, five captions each, every blank labelled, hook logic on every one, plus the "Never do this" list and a 5-night posting plan. Where should we send it?

✓ Instant download. No spam. Just the file, and occasionally something worth reading.

✓

It's downloading now.

Tonight: pick Caption 7, fill the four blanks with your own numbers, post it before 9pm. In a week you'll have 5 posts up that ask for something, and you'll know which family your audience DMs on.

Download Again ↓
Inside the PDF

The Caption Bank: what you actually get.

1

The 6 caption families

Call-Out, Contrarian, Receipt, Filter, Mechanism, Direct Ask. What each one is for and when in the week to post it.

2

30 fill-in-the-blank captions

Every blank labelled so you know exactly what goes in it. No "be authentic" advice, just the words.

3

Hook logic on every caption

One line under each caption telling you why the first sentence works, so you can write your own when the 30 run out.

4

Worked examples with ₹ numbers

Each family shown filled in for a real Indian coaching offer, ₹45K to ₹1.5L, so you see what "done" looks like.

5

The DM keyword system

Why every caption ends with a one-word reply, what to send back within 10 minutes, and how to move it to a call.

6

The 5-night posting plan

Which caption to post Monday to Friday so the week builds to a DM, not a dopamine hit.

Be honest

Be honest. Your captions are diaries, not doors.

→

It's 9:40pm. You've rewritten the first line four times, deleted "Hey guys", and posted something that starts with "Grateful for". Nobody DMs "grateful for".

→

Thursday morning, 63 likes on a carousel that took you two hours in Canva. You check the inbox. One message. It's a guy selling you Instagram growth.

→

Your client got a result on Tuesday. You wrote "So proud of my client!!" and it got 12 likes because you never said what she did, in what time, from where.

→

You posted a genuinely great insight last week. Then ended it with "Thoughts?" and got four people arguing with each other and zero people asking for your price.

→

Someone actually DM'd "interested". You replied with a 400-word explanation of your programme. They read it at 11:15pm. They never replied. You know this because the tick is blue.

None of that is a content problem, it's a captions-that-don't-ask problem. This file gives you 30 that ask, and tells you what to do the second someone answers.

Why we give this away

This is the manual version of one piece of the engine.

High Ticket Engine builds done-for-you appointment engines for coaches and consultants in India. Positioning, offer, sales video script, funnel, CRM, follow-ups and ads, built in 14 days, then fully automated. Now you have the manual version of this piece.

119

engines built for coaches, consultants, course creators and experts

5 to 7

ready-to-invest calls a day the engine is built for, 100+ a month

14 days

from kickoff to a live engine, then it runs itself, fully automated

Straight answers

Questions you're probably asking

Both, and WhatsApp status too. The families are platform-agnostic because they're built on the reader's psychology, not on an algorithm. On LinkedIn, keep the line breaks and cut the emoji. On Instagram, the first line is doing all the work because it gets cut at "more". On WhatsApp status, post the Filter and the Direct Ask, nothing else.
No. 900 followers with 3 DMs a week beats 40,000 followers with zero. These captions are built to pull DMs from the people already watching you, and most coaches with 900 followers have 30 to 50 buyers hiding in there who've never been asked. Post the Filter caption first and watch who comments.
Use the Receipt family with your own results, your own past mistakes, or a result from a free client or a friend you helped. Activity counts: "she booked 4 calls in her first week" is a receipt. Do not invent numbers. The rest of the 30 don't need proof at all, they need a point of view.
Yes. That's the job. The people it scares are the ones who'd DM you at 11pm asking for a discount and ghost after the call. You want fewer, better DMs. Every coach who's tried the Filter says the same thing: fewer comments, more "how do we start".

The captions pull the DMs. Something still has to book the calls.

That's the part we build. A done-for-you engine: positioning, offer, sales video script, funnel, pre-qualification, booking, nurture and ads. Live in 14 days, then fully automated. 5 to 7 ready-to-invest calls a day. 100+ in 30 days, or you don't pay. You show up and close.

Watch The Breakdown, Then Decide →
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